Employees vs Customers
How did Facebook find itself in the crosshairs of so many critics?
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- Sep 21, 2020
Optimizely, CRO, and Menu Design
Why did spend on Optimizely’s value DROP during the pandemic?
- Sep 14, 2020
Real Fidelity and Marketing to Employees
It’s easier to develop animosity toward a co-worker who you don’t see face-to-face every day.
- Aug 31, 2020
The future of marketing and Augmented PR
What’s the new roadmap for building a brand?
- Aug 24, 2020
Apple, Bundling, and Media
Bundles have a bad reputation.
- Aug 17, 2020
Stripe and HR as a marketing function
It turns out that people like winning.
- Aug 10, 2020
10 True Fans
My own personal thought leadership on the idea of fans.
- Aug 4, 2020
Amazon and Managerial Incentives
Companies are not single-minded organisms.
- Jul 28, 2020
GPT-3, AI Dungeon, and the future of marketing
Once GPT-3 is out in the wild, what will it mean?
- Jul 21, 2020
How to reach $1 million in annual compensation as an employee
Table of Contents 1. My Journey 2. Why did I write this? Why a good career guide does not yet exist (until now) Opportunity cost Three...
- Jul 14, 2020
Harvard, Human Capital, Signalling and Selection Effect
How much is the Harvard experience “worth” if a student never sets foot in the campus’s hallowed halls?
- Jul 7, 2020
Culture, Police and Nauseating Displays of Loyalty
Cultures create unity and unity holds together the culture.
- Jun 30, 2020
Advertising Boycotts and Mascots
Will a boycott have any impact?
- Jun 23, 2020
TikTok and new marketing channels
A trend or the real deal?
- Jun 16, 2020
Joe Rogan and Podcast Advertising
What is Spotify trying to accomplish with the Joe Rogan partnership?
- Jun 9, 2020
When the players are the referees
When people want to believe something, they can rationalize almost anything.
- Jun 2, 2020
Brands are Deeply Saddened
Taking a stand, or the easy way out?
- May 26, 2020
Remote Schools and Local Maxima
What happens when schools are abruptly forced to close their doors?
- May 18, 2020
Experience and Progressions
Why didn’t governments around the world learn from the lessons from other countries?
- May 12, 2020
Pandemic Theater
If using smartphones on airplanes doesn't pose any danger, why are we insisting that passengers turn off their devices?