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Sep 28, 2020

Employees vs Customers

How did Facebook find itself in the crosshairs of so many critics?

Sep 21, 2020

Optimizely, CRO, and Menu Design

Why did spend on Optimizely’s value DROP during the pandemic?

Sep 14, 2020

Real Fidelity and Marketing to Employees

It’s easier to develop animosity toward a co-worker who you don’t see face-to-face every day.

Aug 31, 2020

The future of marketing and Augmented PR

What’s the new roadmap for building a brand?

Aug 24, 2020

Apple, Bundling, and Media

Bundles have a bad reputation.

Aug 17, 2020

Stripe and HR as a marketing function

It turns out that people like winning.

Aug 10, 2020

10 True Fans

My own personal thought leadership on the idea of fans.

Aug 5, 2020

Amazon and Managerial Incentives

Companies are not single-minded organisms.

Jul 28, 2020

GPT-3, AI Dungeon, and the future of marketing

Once GPT-3 is out in the wild, what will it mean?

Jul 21, 2020

How to reach $1 million in annual compensation as an employee

Table of Contents 1. My Journey 2. Why did I write this? Why a good career guide does not yet exist (until now) Opportunity cost Three...

Jul 14, 2020

Harvard, Human Capital, Signalling and Selection Effect

How much is the Harvard experience “worth” if a student never sets foot in the campus’s hallowed halls?

Jul 7, 2020

Culture, Police and Nauseating Displays of Loyalty

Cultures create unity and unity holds together the culture.

Jun 30, 2020

Advertising Boycotts and Mascots

Will a boycott have any impact?

Jun 23, 2020

TikTok and new marketing channels

A trend or the real deal?

Jun 16, 2020

Joe Rogan and Podcast Advertising

What is Spotify trying to accomplish with the Joe Rogan partnership?

Jun 9, 2020

When the players are the referees

When people want to believe something, they can rationalize almost anything.

Jun 2, 2020

Brands are Deeply Saddened

Taking a stand, or the easy way out?

May 26, 2020

Remote Schools and Local Maxima

What happens when schools are abruptly forced to close their doors?

May 19, 2020

Experience and Progressions

Why didn’t governments around the world learn from the lessons from other countries?

May 12, 2020

Pandemic Theater

If using smartphones on airplanes doesn't pose any danger, why are we insisting that passengers turn off their devices?

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Edward Nevraumont

SPEAKER AND EXECUTIVE CONSULTANT