Does Online Marketing Work?
In my experience, selection effect in marketing is very real, surprisingly common, and often ignored.
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- Nov 12, 2019
Airbnb, Scale, and Fraud
The success of Airbnb's platform hinges on TRUST.
- Nov 5, 2019
Pizza Hut and Customer Acquisition through Product Innovation
What matters more: customer acquisition or customer loyalty?
- Oct 29, 2019
Free Speech, Facebook, and Adidas
Where do you draw the line?
- Oct 22, 2019
The NBA, China, and Marketing to Regulators
Why would any player voice support for Hong Kong’s protestors?
- Oct 15, 2019
WeWork and Vision
Why was their IPO such a dismal failure?
- Oct 8, 2019
Tumblr, Pornography, and Unseemly Arbitrage
When you offer a 97.5% discount, you know that someone will roll the dice.
- Oct 1, 2019
Vaping, Juul, and “Bad Companies”
Won’t Somebody Think of the Children!
- Sep 24, 2019
Amazon, Apple, Google, and Sort Order
Why SHOULDN’T Amazon assess profitability when deciding which products to sell?
- Sep 17, 2019
NFL and Scarcity
What’s the biggest marketing problem for the NFL?
- Sep 10, 2019
StarBUCKS, Loyalty, and Breakage
“Loyalty Program” is a completely hollow term.
- Sep 3, 2019
What’s in a name?
What’s the rationale for creating a commercial that neither states nor shows the name of the product?
- Aug 28, 2019
Marketing Lessons from Spider-Man vs. the Avengers
Marvel has provided a business case study for the ages.
- Aug 20, 2019
Is the CMO role obsolete?
You can imagine my keen interest in some recent articles that question whether the CMO role is obsolete.
- Aug 13, 2019
Investing for the Long Term in B2B
What would LinkedIn — a social network for professionals — have to gain from sponsoring a research project?
- Aug 6, 2019
Why are Customer Acquisition Costs Going Up?
Why wouldn’t they be increasing?
- Jul 30, 2019
Where Could This Go?
Substack has demonstrated that their model — upgrading subscribers from free newsletters to paid ones — is a feasible one for many writers.
- Jul 23, 2019
Marketing for Investors
We should never lose sight of the fact that companies exist to generate wealth.
- Jul 16, 2019
Happy Double Prime Day
Every now and then, though, someone shares an interesting tidbit. Almost by definition, these “over shares” are challenging to verify, but t
- Jul 9, 2019
Presidential Emails
Suppose you’ve been tasked with managing an email campaign: how many messages should you send? Less is more, right?
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