BLOG | Edward Nevraumont

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Nov 19, 2019

Does Online Marketing Work?

In my experience, selection effect in marketing is very real, surprisingly common, and often ignored.

Nov 12, 2019

Airbnb, Scale, and Fraud

The success of Airbnb's platform hinges on TRUST.

Nov 5, 2019

Pizza Hut and Customer Acquisition through Product Innovation

What matters more: customer acquisition or customer loyalty?

Oct 29, 2019

Free Speech, Facebook, and Adidas

Where do you draw the line?

Oct 22, 2019

The NBA, China, and Marketing to Regulators

Why would any player voice support for Hong Kong’s protestors?

Oct 15, 2019

WeWork and Vision

Why was their IPO such a dismal failure?

Oct 8, 2019

Tumblr, Pornography, and Unseemly Arbitrage

When you offer a 97.5% discount, you know that someone will roll the dice.

Oct 1, 2019

Vaping, Juul, and “Bad Companies”

Won’t Somebody Think of the Children!

Sep 24, 2019

Amazon, Apple, Google, and Sort Order

Why SHOULDN’T Amazon assess profitability when deciding which products to sell?

Sep 17, 2019

NFL and Scarcity

What’s the biggest marketing problem for the NFL?

Sep 10, 2019

StarBUCKS, Loyalty, and Breakage

“Loyalty Program” is a completely hollow term.

Sep 3, 2019

What’s in a name?

What’s the rationale for creating a commercial that neither states nor shows the name of the product?

Aug 28, 2019

Marketing Lessons from Spider-Man vs. the Avengers

Marvel has provided a business case study for the ages.

Aug 20, 2019

Is the CMO role obsolete?

You can imagine my keen interest in some recent articles that question whether the CMO role is obsolete.

Aug 13, 2019

Investing for the Long Term in B2B

What would LinkedIn — a social network for professionals — have to gain from sponsoring a research project?

Aug 6, 2019

Why are Customer Acquisition Costs Going Up?

Why wouldn’t they be increasing?

Jul 30, 2019

Where Could This Go?

Substack has demonstrated that their model — upgrading subscribers from free newsletters to paid ones — is a feasible one for many writers.

Jul 23, 2019

Marketing for Investors

We should never lose sight of the fact that companies exist to generate wealth.

Jul 16, 2019

Happy Double Prime Day

Every now and then, though, someone shares an interesting tidbit. Almost by definition, these “over shares” are challenging to verify, but t

Jul 9, 2019

Presidential Emails

Suppose you’ve been tasked with managing an email campaign: how many messages should you send? Less is more, right?

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